Here’s Why Telling Your Story With Video is So Powerful
Telling stories is one of the most powerful methods of human communication. They grab hold of our attention by stirring up all sorts of emotions and prodding us to take action. We can’t help but share a good story with others too! Now imagine how powerful including stories in your videos could be.
Stories are more memorable than facts alone
When you’re planning out your next video, you want people to remember the information that you shared, right? And one of the best ways to ensure that happens is to weave the facts into a story. The plot will vary depending on what kind of information you’re sharing, but the truth is, pretty much any marketing message can be told via story.
Here are some examples of ways that you can weave a story into your video.
If you want to sell a product, you can share a story of how the product came to be, why you created the product, or of how it has changed the life of a customer for the better. The same can be done if you sell a service. When you plan out how you’re going to tell the story, don’t forget to tap into your audience’s emotions too.
Stories stir up emotions
Anytime you can tap into emotion with your video, you increase the odds of your viewers sticking around long enough to see your entire marketing message. If they’re excited about what they’re seeing on screen, they’ll keep watching. If they’re left hanging in suspense, they’ll want to see more to alleviate that suspense. If your video makes them feel happy, they’ll enjoy watching and may even spread the good vibes by sharing your video with others.
On the other hand, videos that feature facts alone are often boring and fail to capture the attention of viewers.
Videos with good stories get shared
With the advent of social media, it’s easier than ever for your audience to help you get the word out by sharing your content with others. Humans are visual creatures and video is naturally appealing to us. Combine that with the power of a good story, and you’re miles ahead of most of your competition who aren’t taking advantage of this.
Stories help your prospects connect with you
Your prospects will feel more connected to you if they feel like you have something in common with them. These things you have in common make them more likely to think favorably of you, and that makes them more likely to buy from you. Use the power of storytelling in your videos to let your prospects know what makes you similar to them – this is a great way to connect with them, and make more sales while you’re at it.
If you want to maximize your connection with your audience, combining the power of storytelling with video is the most powerful ways to do that.