Perfection Doesn’t Convert – People Do
Perfection is a common goal when it comes to shooting video, but the truth is that it isn’t necessary for converting prospects into customers. Because perfection doesn’t convert – people do. Here are some of the things you should take into consideration the next time you’re tempted to strive for being perfect on camera.
Perfection can turn people off
Most of your prospects won’t be swayed by plastic-like perfection. Many people are not only intimidated by those who seem too perfect, but suspicious of them because they seem too good to be true. Worse, many people interpret a perfect performance on video as being phony, which lowers their trust in the information being shared and decreases the chances that they’ll convert.
So forget about trying to be perfect – instead, focus on being sincere and showing that you’re a real person. This is the best way to build the kind of trust required to convert your audience into customers.
Being real is particularly important when your prospect is unfamiliar with you and your business. A slick marketing spiel delivered with robot-like perfect timing will be hard for them to connect to. But if you show your personality and who you really are, it’ll make you more likable and more trustworthy.
Another benefit of keeping it real is that you’ll naturally repel those who aren’t a good fit for you and your business, and attract those who are a good fit. This will minimize the time you have to spend putting out fires with unhappy customers, and give you more time to serve those who appreciate what you have to offer.
Finally, imperfect people are typically more interesting to watch and more memorable. Let your true personality shine brightly so prospects won’t forget you later.
Umm, is this ok?
If you include a few umm’s or ahh’s as you speak in your video, don’t worry about it. Unless you’re doing that for every second word, no-one will notice because we all do it in everyday conversation.
Also, keep in mind that the occasional umm or ahh serves a purpose. A silent gap in your audio as you gather your thoughts could confuse the listener and cause them to wonder if the sound is still working. But if you instinctively add an umm or ahh, the listener knows that you’re not finished and more info is coming up.
If you’re worried that you say umm or ahh too many times, do a practice recording for your video and listen to how many times you use these sounds. Have a trusted friend or advisor listen to it as well and give you feedback. If you are indeed using it so much that it’s distracting, rather than helpful, to the listener, practice until you’re using it less.
Perfection isn’t necessary to convert prospects into customers
Stop striving for perfection, and focus instead on being the real you in your videos. People will like you better.
If you would like to discuss your video strategy with me, Click Here.