5 Tips For Using Video to Create a Professional Connection with Prospects and Clients
Video is a powerful method of connecting with prospects and clients. If you can connect with your audience, they’ll be more likely to watch your video, share it, and even buy from you. There are several strategies you can use to maximize this connection.
1. Put yourself on camera
Many business people make videos full of graphics or slide-type presentations. And while these can be informative, they aren’t always the best way to connect with an audience. In most cases, you need a real person on screen to accomplish that. We can’t help but feel something when we see a human being on screen – facial expressions, tone of voice, and body language are all powerful communication mechanisms that allow us to connect with one another.
2. Find common ground
Try to find a nugget of information within your video content that will help your audience better relate to you. This can be some piece of information that shows that you’re alike in some way, or that you can understand where they’re coming from because you’ve been there. Most people feel a stronger connection to those with whom they share common ground, and this can lead to great results from your videos.
3. Be professional
This is obvious, but it’s so important that it’s worth emphasizing. Now professional doesn’t necessarily have to equate to wearing a business suit and using formal language. Being professional simply means knowing your audience, and relating to them in a way that makes them feel at ease.
If your audience will feel more at ease with becoming your customer if you wear a 3-piece suit, then by all means do so. But some products or services require professionalism to be presented in a different way. For example, a company that sells high-end surfboards may show their professionalism by treating their audience to a video of an award-winning surfer using one of their surfboards to win a championship (no business suit required!).
4. Be yourself
Being professional doesn’t have to mean being distant and aloof. Let your audience get to know you by being yourself on camera. Share a story or two that relates to your business or your background. But be careful with humor – what’s hilarious to one person is offensive to the next – it’s safest to avoid cracking jokes in your business videos.
5. Interact with your audience
Use Facebook comments or something similar to allow viewers to leave comments and questions below the video. Respond to every comment if at all possible. Many businesses ignore this opportunity to interact and connect with prospects and customers – don’t make that mistake.
Video is a powerful connector
Video is one of the most powerful ways to connect with an audience. Don’t be afraid to interact with your prospects and customers, be yourself on camera, and find common ground. All of your efforts will be