The 5 Elements of a Great Business Video
Making a great business video can strengthen your relationship with existing customers, warm up your relationship with new prospects, build brand awareness, position you as an authority in your niche, and improve your bottom line by increasing sales of your product or service.
Here are some of the most important elements of a great business video.
1. It’s intended for a specific audience
Be sure that the words you use, the tone of your voice, and even your attire, are chosen with that audience in mind.
For example, if your audience is made up of retirees, you won’t want to grab their attention by greeting them with a “Yo dudes! I really dig the fact that you’re watching this!” This kind of greeting is using lingo that’s not popular with that generation, and they’re unlikely to feel connected to you if you use it.
On the flip side, if your audience is made up of college students, you’re unlikely to connect very well with them if you open your video with, “Greetings! I bid you all a good day! It is my pleasure and honor to share this information with you.” In this case, the language used is too stuffy and formal to get attention.
2. It solves a problem
If your video can solve a problem for your audience, it’s more likely to get watched, shared, and lead to sales. Aim to solve a problem for your audience in every single business video that you make. This will build your authority, plus make you appear more trustworthy and likable. Everyone wants to do business with someone they trust and like.
You could use your video to teach your audience how to do something, show them where to find the information they’re looking for, or show them how to get help with their problem if they don’t want to handle it all by themselves.
3. It’s targeted and short
Videos that ramble on about all sorts of topics tend not to get watched. Keep your prospects riveted to the screen by providing them with highly focused content that’s perfectly targeted to their needs. And make it short and sweet. Most people don’t have time to sit through a long video – they’re more likely to watch it until the end if it doesn’t take too long.
4. It contains a call to action
Every business video has a purpose, something you want your prospects to do – this is referred to as a call to action. Never forget to include a call to action at the end of your video. Because if you don’t tell viewers what to do, most of them will watch the video and then go on to doing some other thing that’s probably not going to benefit you at all. Your call to action can include a request to buy from you, sign up for your mailing list, book an appointment, or simply to watch the next video in a series. Whatever it is, be sure to tell your audience what you want them to do at the end of your videos.
5. It’s professional
Any video you put out is a reflection of you and your business. Be sure to make the right impression by using a good script, professional imagery, quality lighting, and ensuring that the sound quality is good.
Your video is going to be great
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